Amazon Focuses on Reinventing Broadcast TV During First-Ever NewFronts
Its over-the-top advertising business, which includes IMDb TV, reaches more than 120 million monthly viewers
Late last year, Amazon’s free streamer, IMDb TV, started pushing into original programming with the premiere of Alex Rider and a handful of unscripted series. Now, the streamer is making an even bigger original content investment as it looks to draw bigger audiences and advertisers, and is rounding out its content offering with unscripted series and traditional daytime television fare.
