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Your Black Friday prep is already starting, thanks to Amazon.
Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever Black Friday NFL telecast, a program expected to give consumers a variety of targeted shopping opportunities all while watching the game.
In addition to the advertiser news, Danielle Carney, head of NFL ads at Amazon, told Adweek that there will be twice as many interactive video ads airing as compared to a typical Thursday Night Football game.
Interactive video ads were one of the big innovations that Amazon introduced for its second season of Thursday Night Football, and the company also shared early results.