Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
If anything, Amazon’s latest activation has a massive Reach.
Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video’s latest Thursday Night Football game, Amazon released a giant, 15-foot-tall Jack Reacher onto the Allegiant Stadium crowds—much to everyone’s delight.
The giant Jack, done in honor of today’s Season 2 premiere of Reacher, involved making a clay mold of series star Alan Ritchson’s head; creating a 3D print of what would become the final sculpture; building a massive, hand-carved body made of foam that was wrapped in latex to give a plastic, action figure feel; and initiating partnerships between the Raiders, Thursday Night Football and Little Cinema, the vendor that worked on the piece.
The build took months to create, ultimately resulting in an enormous Jack Reacher that could break out of his massive toy box, pose for photo...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in