How Amazon Released a 15-Foot Jack Reacher on Thursday Night Football

The activation is just in time for Reacher Season 2 on Prime Video

If anything, Amazon’s latest activation has a massive Reach.

Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video’s latest Thursday Night Football game, Amazon released a giant, 15-foot-tall Jack Reacher onto the Allegiant Stadium crowds—much to everyone’s delight.

The giant Jack, done in honor of today’s Season 2 premiere of Reacher, involved making a clay mold of series star Alan Ritchson’s head; creating a 3D print of what would become the final sculpture; building a massive, hand-carved body made of foam that was wrapped in latex to give a plastic, action figure feel; and initiating partnerships between the Raiders, Thursday Night Football and Little Cinema, the vendor that worked on the piece.

The build took months to create, ultimately resulting in an enormous Jack Reacher that could break out of his massive toy box, pose for photo...

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