Ahead of the Tokyo Games, NBCUniversal Sends the Olympic Rings on a Cross-Country Trip

Mobile installation will travel 8,000 miles this month to promote broadcast

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When Jennifer Storms started her career at the United States Olympic and Paralympic Committee in Colorado Springs, Colo., she quickly noticed that visitors to the company’s headquarters often beelined to a particular landmark. “The most-visited place on campus is the oversized Olympic rings, and everyone was there taking photos,” recalled Storms, now the chief marketing officer of NBC entertainment and sports.

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