Ahead of the Tokyo Games, NBCUniversal Sends the Olympic Rings on a Cross-Country Trip

Mobile installation will travel 8,000 miles this month to promote broadcast

When Jennifer Storms started her career at the United States Olympic and Paralympic Committee in Colorado Springs, Colo., she quickly noticed that visitors to the company’s headquarters often beelined to a particular landmark. “The most-visited place on campus is the oversized Olympic rings, and everyone was there taking photos,” recalled Storms, now the chief marketing officer of NBC entertainment and sports.