Publishing

After Over a Decade, The Economist Released Its First Brand Ad to Sustain Subscribers

What happens when the 'Trump bump' effect slows down?

A young woman narrates the spot, which shows her as a young girl asking questions while she watches TV and plays with her toys.The Economist
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By Sara Jerde

January 4, 2019

For the first time in more than 10 years, The Economist will run a brand ad.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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