TV Upfronts

After Disney-Fox Close, Buyers Prepare to Navigate New Upfront Landscape

With 2 months before talks begin, there’s breathing room for the transition

Buyers-Prepare-For-Brave-New-TV-World-content-2019 — Disney's Rita Ferro and Fox's Marianne Gambelli have had several months to prepare for their post-merger portfolios.ABC, Horizon Media

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More than 15 months after it was initially announced, the Disney-Fox merger finally crossed the finish line earlier today. As Disney absorbs its new businesses from 21st Century Fox—and the assets not included in the deal have been spun off into a new company, Fox Corporation—TV buyers are preparing to navigate a new landscape, especially with upfronts looming.

The new advertising structures for both Disney and Fox Corp. were solidified last fall, well ahead of today’s close.