After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm

How she built a $74 million app addiction

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in