Adults Spend Almost Half Their Day Connected to Linear or Digital Media

Watching video alone takes up almost 6 hours

Adults spent 19 more minutes per day interacting with media in Q1 than the previous quarter. Getty Images

The average U.S. adult now spends more than 11 hours each day—almost half the entire day—listening to, watching, reading or interacting with some form of linear or digital media.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.