Politics

Ad Spend for 2020 Election Cycle Projected to Reach $6 Billion

Digital media will account for 20% of the pie, about $1.2 billion

a tv showing donald trump — Broadcast and cable political ad spend will still be a significant portion of the 2020 election advertising pie.Getty Images

June 27, 2019

The 2020 election cycle is projected to generate $6 billion in political advertising from presidential, federal and state candidates and their campaigns, according to a new study from Kantar, a consultancy company.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Politics

Ad Spend for 2020 Election Cycle Projected to Reach $6 Billion

Digital media will account for 20% of the pie, about $1.2 billion

Sara Jerde

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Sara Jerde