ABC Touts the Power of VOD While Decrying Its Inability to Fully Monetize It

On-demand viewing on the rise, watching more of each episode

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ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can't be fully monetized using Nielsen's current measurement tools.

VOD took center stage today at an Advertising Week session in New York where ABC unveiled its ABC Unified: Videobiquity Insights, a multiplatform audience analytics tool. The network touted the advantages of video on demand over other platforms while decrying its inability to monetize that audience. 

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