Your favorite Nickelodeon childhood shows from the ’90s will soon be streamable.
Video aggregation platform VRV is partnering with Nickelodeon to put a rotation of popular ’90s shows on the platform with Nickelodeon’s own OTT channel, called NickSplat.
“We’re so excited for our next phase for VRV, looking at this space and how channels fit our mold and working to bring them on,” said Eric Berman, head of content partnerships, VRV, Ellation.
The channel will rotate almost 30 series, including: AAAHH!!! Real Monsters; All That; Are You Afraid of the Dark?; CatDog; Clarissa Explains It All; Doug; Kenan & Kel; Legends of the Hidden Temple; Rocko’s Modern Life; The Angry Beavers; and The Wild Thornberrys.
To celebrate the release of the programming, VRV will also host a “Childhooding Zone” which will be open to the public in Los Angeles and New York later this year. The zone will feature nostalgic cartoons and a cereal bar.
“With these activations, we aim to deliver the feeling of nostalgia in an impactful way by inviting our audience to see, experience and taste things that instantly remind them of their childhood,” said Elizabeth Moothart, senior director of marketing at Ellation. “Through both live events and social media, we invite fans to connect with others who feel the same way and engage in a conversation both ‘IRL’ and at scale online.”
VRV is also launching a campaign to send ’90s-themed snacks—such as Kool-Aid Jammers, Gushers, Airheads and Teddy Grahams—to fans who tweet with the hashtag #ChildhoodingWithVRV.
NickSplat alone can be purchased for $5.99 per month. A VRV premium bundle, which includes premium programming, will also be available for $9.99 per month.
“Viacom’s content—including our deep library of genre-defining television—is highly in demand, and our audiences are always looking for new and innovative ways to enjoy our programming,” said Sam Cooper, Viacom evp of distribution and business development partnerships, in a statement. “We’re committed to finding the best partners to bring our individual brands direct to the consumer, and this relationship with VRV is an exciting step forward in our strategy.”
VRV, which launched in 2016, is available for download on Xbox One, PS4, Apple TV, Roku, Fire TV, Android TV and Chromecast, as well as on Android and iOS.