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Even with more shows to watch and more devices on which to watch them, the dynamic of TV viewing hasn’t changed much.
According to a new study by the Interactive Advertising Bureau, TV is still a shared viewing experience across all platforms. More than 90 percent of Americans ages 13-64 watch TV with other people; linear TV and over-the-top (OTT) services lead the pack with the highest co-viewing audience reach. The study, which was released in New York during today’s IAB Video Symposium conference sponsored by Hulu and Roku, analyzed 1,223 American video viewers between the ages of 13-64.
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