4 Ways Sports Marketers Are Evolving Strategy in the Covid-19 Era

Looking at content opportunities off the field

player waving to virtual fan
Sports consumer habits are quickly changing as they become virtual fans. Getty Images

For many of us, sport is a much-needed divergence from our daily lives. Historically, when the economy was down or when you were experiencing life’s daily discord, sports was a welcome aberration for the mind. As a fan, you could always count on your favorite team taking the field or court a certain time of year. Sports were an enjoyable form of escapism that rarely let you down—until Covid-19.

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@TAdamMartin Adam Martin is the creative director of T/A Martin Studio and host of Makers of Sport® podcast.