3 Trends That Came Out of This Year's VidCon

It’s a new scene after it was acquired by Viacom

This year, VidCon was bigger, and marketers who chose southern California over southern France are already a step ahead with the digital generation. Brands had an opportunity to connect with creators in real life along with their 30,000 fans who descended on the Anaheim Convention Center last week. Whether they were enthusiastic about presenting sponsor YouTube or the event’s new owner, Viacom, is yet to be seen. However, we’ve seen three things that cannot be ignored and that brands should take note of.