Lisa Wehr
Turn Your Site Visitors Into Loyal Customers
What are website musts? It’s not breaking news that simple navigation is preferred. Proportioned images to illustrate products and content are necessary, and having a credible site is a major [...]
3 Things You Need to Know About Facebook’s Open Graph
Facebook's Open Graph protocol provides marketers with significant opportunities, which makes even the king of search, Google, feel threatened. Open Graph has accounted for great changes in the world of [...]
3 Tips to Avoid E-Commerce Failure
Successful website redesigns are often easier said than done. Here are three tips that you can use now to increase your website’s usability and positively impact your bottom line:
11 Tactics to Ensure Your Website Makes the Grade, Part 2
Employing these tips will help ensure that your website is driving sales, leads and loyalty. The explosion of social media and various other marketing channels means your brand is more [...]
11 Tactics to Ensure Your Website Makes the Grade, Part 1
The explosion of social media marketing, iPhone apps and widgets combined with tried-and-true search engine optimization and paid search marketing has given businesses the extraordinary superhuman power to be everywhere [...]
5 Reasons to Get Involved With Social Media This Holiday Season
This year, new trends have emerged out of the ruins of the recession. Frugality is in style, and consumers go online to discuss and review products, online ratings and hunt [...]
eStrategies – 5 Need-to-Knows for Successful Social Media Marketing
Social media has taken off so quickly this year that, hopefully, by now you’ve set up social profiles on the appropriate networks to reach clients and prospects, and your brand [...]
eStrategies – 5 Podcasting Best Practices
If you’re looking for a way to create meaningful, engaging, branded content with results that can be tracked, easily shared, drive sales, build your brand and boost your positions on [...]
4 Tips to Improve Online Sales Based on the 2008 Holiday Season
It’s April and spring is here — finally. While there’s sunnier weather outside, online it’s a much different story. Retailers are still feeling the shocks of an underperforming holiday season, [...]
10 Good Reasons to Conduct an Eye Tracking Study
The first time you heard about it, eye tracking probably sounded more like science fiction than fact. The idea that you could literally see your Web site through the eyes [...]