Kristina Monllos

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture.

How L’Oreal Is Using Technology and Personalization to Solve the Mysteries of Skin Care

The brand's SXSW pop-up helped attendees create a custom serum.

ADP’s Exhilarating SXSW Experience Let Attendees Literally Shatter the Glass Ceiling

Festivalgoers got to metaphorically break down workplace barriers.

Legendary Nike Designer Tinker Hatfield Gave Away the Shoes on His Feet at SXSW

Teasing a new sneaker was 'marketing at a very high level,' Hatfield joked.

Land O’Lakes Uses SXSW to Tell Humans They Aren’t the Center of the Food System

The brand wants to educate attendees about agriculture and eating.

Elizabeth Warren’s Plan to Break Up Tech Giants Is to ‘Protect Competitive Markets’

At SXSW, the senator detailed how Amazon beats out competition with data and information.

Starbucks Founder Howard Schultz Shares 4 Key Insights About Brand Purpose at SXSW

Centrist argues brands will have to do more for people.

Is This Heaven? No, It’s an Amazon Prime Activation at SXSW

70 actors are in costume on-site as part of this 'oasis' promoting new series Good Omens.

To Enter Westeros, SXSW Attendees Must Bleed: Go Inside Giant Spoon’s Game of Thrones Experience

A force for good following years of bloody storylines.

YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW

Partnership with the Ad Council promotes causes like STEM, hunger, disaster preparedness.

Everything You Need to Know About the Big Experiential Activations at SXSW 2019

Netflix, Amazon, HBO, Uber Eats and more.