Portrait of Kaila Mathis

Kaila Mathis

Kaila is a freelance writer for Adweek covering brand marketing. Kaila graduated from Villanova University with a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE

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McDonald’s Found a Clever Way to Spell Entire Words Using Only Its Logo

Packaging Design

The new campaign encourages fans to spell out what they're feeling using the brand's food containers.

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Supergoop! Encourages Everyday Sunscreen Use With a Talk Show Spoof

Brand Marketing

'Good Morning, Supergoop!' kicks off during Skin Cancer Awareness Month.

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Barbie’s Latest Campaign Highlights How Doll Play Helps Children Develop Empathy

Briefly

The Mattel brand's spot explores what the world would look like with more of the positive impacts of its toys.

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Bud Light Will Fuel an Unforgettable Summer With a $10 Million Stimulus Package

Beer, Spirits & Cannabis

The beer brand is giving away 100,000 sports tickets, concert seats and first rounds at the bar.

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These 10 Peloton Instructors Have Evolved Into Their Own Brands

Influencers & Creators

The at-home exercise platform has developed some top fitness influencers.

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Simmons Taps the D’Amelio Sisters to Promote a Co-Designed Mattress on TikTok

Influencers & Creators

The partnership highlights how beds often serve as an office for Gen Z.

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For Earth Day, Old Navy Is Eliminating Plastic Bags and Funding Young Environmental Advocates

Sustainability

The brand looks to amplify up-and-coming changemakers, including a new 11-year-old head of "fun-cycling."

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Hornitos Tequila and The Black List Partner to Support Underrepresented Filmmakers

Beer, Spirits & Cannabis

The 'Take Your Shot' campaign will provide funding and mentorship to 5 creators.

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If You Order His Tequila at a Restaurant, Dwayne ‘The Rock’ Johnson Will Cover Your Guac

Beer, Spirits & Cannabis

The actor is personally Venmo-ing fans in an effort to support small businesses.