Elena Cavender was ADWEEK's influencer marketing reporter based out of New York City. Previously, she was a technology and culture reporter at Mashable.
Meet the Brands Partnering With The Summer I Turned Pretty to Reach Gen Z
Amazon Prime Video’s The Summer I Turned Pretty’s final season is well underway and brands want to reach its fanbase.
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Why Affiliate Marketing Firms LTK and ShopMy Want to Be the Next Social Media Platforms
Two major affiliate marketing platforms are eyeing becoming one-stop shopping and social destinations.
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Why Brands Like State Farm and Argos Are Going All-In on Social-First Episodic Videos
As algorithms change, brands and creators need to get creative.
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Billie Turns a Chia Pet Into a Cheeky Ode to Women’s Body Hair
Billie is capitalizing on '90s nostalgia with a little help from one of the era's most memorable figurines.
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How Brands Choose Which Beauty Creators to Work With
The beauty industry consistently utilizes creators to market products. Here’s how beauty brands land on those buzzy collaborations.
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10 Rising Creators Shaping the Future of Beauty Marketing That Every Brand Should Know
Many are advocating for representation and diversity in the beauty industry.
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Cava Cashes In on Labubu Craze With Blind Box Pita Plushies
Cava's Hot Harissa Meal will come with one of four pita chip plushies.
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Beyoncé Rides Off On a Motorcycle in Final Levi’s Ad
Beyoncé and Levi's first teamed up to recreate some of its iconic advertising campaigns a year ago and now the fourth and final instalment is out.
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Dunkin’ Faces Backlash Over Genetics Reference in New Ad
Dunkin’s latest ad, released on the heels of American Eagle’s new campaign starring Sydney Sweeney, is facing backlash on social media for mentioning genetics. The ad stars The Summer I [...]
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ShopMy’s Revamp Turns Influencer Picks Into Shoppable Feeds
The platform’s Circles feed lets consumers follow creators and browse their latest recommendations.
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