The Latest
Starbucks Is Reportedly Eyeing Chipotle, But The Burrito Chain May Be More Than It Can Chew
A deal would reunite Starbucks CEO Brian Niccol with his former company
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Noom’s Latest Ad Stokes Fears of GLP-1 Weight Rebound
While earlier installments of Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, the company’s newest spot trades Wilson’s relatable brand of star power for [...]
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ADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
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Amex Is Turning Harry Styles Fandom Into a Membership Perk
American Express is building a fandom strategy across music, and Harry Styles is the latest example.
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Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
The celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line, The [...]
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Megan Fox Is the ED Treatment In New Ro Sparks Campaign
Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox. In the first-ever celebrity campaign for Ro’s compounded [...]
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Three NFL Wives Who Sacked the Stereotype and Ran Their Own Brand Plays
Pro-athlete spouses are rejecting the influencer label to become founders and brand builders in their own right
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Entries Open for ADWEEK Team Visionary Awards 2027
ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a [...]
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ExclusiveNBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season
NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.
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TikTok’s Partnership With All Things Go Shows What Discovery Looks Like IRL
The indie music festival teamed up with TikTok LIVE.
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McAfee Overhauls Its Brand as AI Rewrites the Rules of Online Security
Cybersecurity company aims to broaden its image beyond antivirus software
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Spotify’s Involvement in Coach’s Tabby Tour Is a Grab For Untapped Brand Budgets
Spotify's Tabby Tour is an attempt to solve some of the traditional limitations of its advertising business
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ExclusiveFormer CMO Rodney Rambo Had Nothing To Do With Converse’s Controversial Ad. He Still Got Death Threats.
Doxxed and mislabeled by AI answer engines, Rambo found help from the people in his network
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Gut Holds Onto Tim Horton’s Creative Account in Competitive Review
Gut has retained the Canadian creative account for Tim Hortons, the Canadian-based coffeehouse, ADWEEK has learned.
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How HBO’s Marketing Shined a Green Spotlight on Lanterns
The DC Comics-based show is among the top five series launches of all time at HBO Max.
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