Dan Tynan

4 Ways Marketers Can Make Their Customer Data Informative and Inspiring

From infrastructure to transparency, managing the insights is key.

Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

An abundance of insights often leads to new ideas.

Want to Really Understand Your Customer Data? Try Hiring a Scientist

The next digital transformation battleground is the war for this specific type of talent.

4 Ways Marketers Can Avoid Wasting Their Data’s Potential

It’s not rocket science—it’s another kind of science.

4 Things Brands Should Keep in Mind When Taking a Stand

They need to know who their customers are and what's important to them.

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

There's always a risk of alienating customers who disagree.

4 Steps for Effectively Managing a PR Crisis

Brands should start planning before marketing problems hit.

How to Survive a Public Brand Scandal and Recover Customers’ Trust

Here's a recipe for minimizing the fallout.

Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age

Being agile is the key to survival.

5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs

From rethinking team organization to finding inspiration outside the industry.