Brands Are Looking to Futurists to Foresee Trends and Anticipate Disruption

They're known as trend spotters, forecasters or analysts

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

For automakers like Ford, where cars can take three years to go from concept to completion, the ability to see what’s coming down the road isn’t a luxury, it’s a necessity.

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.

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