Media Companies Need to Partner With Brands If They Want to Survive in the Digital Age

Publishers are undergoing massive transformation as the landscape shifts

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Lava crackling down the slopes of Kilauea. The whispering walls of Gol Gumbaz in Bijapur. A strangely beautiful ultrasonic conversation between rats in downtown Manhattan.

When The New York Times Magazine published its “Voyages 2018” issue last September, readers could not only see the visually stunning images on the magazine’s pages, but they could also listen to them, thanks to a web-based soundtrack created by the Times’ T-Brand Studio.

The audio-zine was not merely a unique blend of analog and digital.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.