Meet the New Chief Collaboration Officer: The CMO

Creating partnerships with other C-suite members

Being a modern chief marketing officer is a lot more complicated than it was just a few years ago. They need to be analytical and creative, tech savvy and people oriented. iStock

For 25 years, CarMax has blended the virtual with the physical. Car shoppers research the models they’re interested in on the website or app, then come into the nearest dealership, take the car for a spin, sign the papers and drive away.

This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.