4 Keys CMOs Should Consider as They Transform Their Organizations and Themselves

Marketing execs need to up their game in an era of change

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Go on a digital safari

Staying current with ever-changing tech trends is now de rigueur for any modern marketing executive. One of the first things Jim Lyski did after becoming CMO of CarMax in 2014 was to go on a “digital safari” to Silicon Valley with the company’s new CIO and other senior executives. They spent three days meeting with leading tech and venture capitalist firms, getting up to speed on emerging technologies.

“Google is happy to show you not only what they’re doing but what they’re going to concentrate on over the next year,” Lyski says.



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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.