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For nearly a century, products have played a starring role in some of the most iconic films and TV shows of all time, from a Hershey’s chocolate bar in 1927’s Wings through the Eggo waffles in Stranger Things.
Throughout those decades, the product-placement process changed very little. Producers and ad agencies would strike a deal to integrate a brand into a script, and at the appropriate time someone would show up on set with a box of products and hand them to the prop master for use in a scene.