Is Virtual Product Placement TV’s Latest Disruptor?
It's a new way to monetize content, but creators are wary
Companies such as Mirriad, Ryff and TripleLift are using virtual product placement.
Photo Illustration: ChefBoyRG; Sources: Getty Images
For nearly a century, products have played a starring role in some of the most iconic films and TV shows of all time, from a Hershey’s chocolate bar in 1927’s Wings through the Eggo waffles in Stranger Things.
This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.
