Is Virtual Product Placement TV’s Latest Disruptor?

It's a new way to monetize content, but creators are wary

For nearly a century, products have played a starring role in some of the most iconic films and TV shows of all time, from a Hershey’s chocolate bar in 1927’s Wings through the Eggo waffles in Stranger Things.

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This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.

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