Is Virtual Product Placement TV’s Latest Disruptor?

It's a new way to monetize content, but creators are wary

Companies such as Mirriad, Ryff and TripleLift are using virtual product placement. Photo Illustration: ChefBoyRG; Sources: Getty Images

For nearly a century, products have played a starring role in some of the most iconic films and TV shows of all time, from a Hershey’s chocolate bar in 1927’s Wings through the Eggo waffles in Stranger Things.

This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.