Chris Lucas
Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.
Worried About Ad Blocking Updates?
If you’re responsible for display advertising at your business (or even if you’re not), chances are you’ve heard the buzz about the new functionality that blocks display ads on mobile [...]
Quick Guide: AdWords’ Updates to Conversion Tracking Reporting
Google AdWords’ recent update to conversion tracking reporting boasts better customization options and more control for marketers. But what does this really mean? First, the changes point to a continued [...]
How to Make New AdWords Conversion Reporting Work for You
Google recently made a change to the AdWords drag-and-drop report editor to make conversion tracking a little easier. Marketers now have more power over the way data is displayed with [...]
Cracking the Conversion Equation
There's no doubt marketing is an art. But conversion? That's a science. And science is built on equations. At Formstack, we like to try our hand at deciphering the equations that [...]
FTC Endorsement Rules: Give Your Social Media Contest the Green Light
The Federal Trade Commission (FTC) has made a not-so-subtle update to the Q&A section on its Endorsement Guides, and all marketers should be aware. Detailing the dos and don'ts for [...]
4 Habits of Successful Mobile Marketers
Today's mobile marketing landscape is more competitive than ever. CNN Money made "marketing consultant" No. 2 on its list of best jobs in America a few years back, and today, [...]
5 Quick Ways to Hone Your Marketing Skills
Digital marketers are always looking for quick (and free!) ways to improve their talents. Formstack created a new infographic titled "7 Skills New Marketers Need to Succeed," which highlights several [...]