Superfiliate Raises $2M to Help CPG and DTC Brands Run Their Influencer Marketing

Superfiliate was founded four years ago by former venture capitalist Andy Cloyd and entrepreneur Anders Bill. The round of funding was led by software firm HappyStack. Superfiliate has raised a total of $5.5 million. 

Cloyd and Bill cofounded Superfiliate after investing in e-commerce businesses and auditing the tools that creators used. They found that brands didn’t love the creator tools they were using and that there was no big innovation happening in the space, Bill, Superfiliate’s CPO, told ADWEEK. They noticed that creators were using tools with commoditized features that sent out payments, did some outreach to find ad deals, and helped creators manage the landing pages linked to their social accounts.