Advertisers can soon buy video ads at more than 1,800 more gas stations across the U.S.
A new partnership between GSTV and Casey’s is bringing ad-supported digital screens to the fuel and convenience store’s pumps this fall.
The deal will eventually expand GSTV’s footprint in the U.S. by roughly 10%, equivalent to reaching 14 million more U.S. adults each month, according to GSTV. The video ad network currently has screens at around 29,000 gas stations across the country that reach 115 million people.
GSTV’s growth demonstrates advertiser appetite for broader access to retail media ads in a video format, something that’s been challenging for many retailers to implement given the capital investment involved and the fear of disrupting the consumer experience inside their stores.
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