Dash Social, a 10-year-old company that helps brands manage their social media, wants a cut of creator budgets.
Dash Social, formerly known as Dash Hudson, is launching a platform for brands to find and work with creators. Dash Social also sells social media technology that brands like Amazon, Estée Lauder, and Unilever use to schedule and manage social media posts.
Thomas Rankin, CEO and cofounder of Dash Social, said that the goal of the platform, called Creator Management, is to help brands and creators manage all parts of a campaign—from finalizing an idea for content, posting it to the creator and brand accounts, and tracking analytics from the campaign.
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