Big Ten, Big 12 Enter Into Partnership With PayPal, Venmo

Schools in both conferences will be able to send money to student-athletes

Student-athletes in the Big Ten Conference and Big 12 Conference have a new way to receive their compensation, as the two college sports conferences entered into a partnership with PayPal and Venmo.

The agreement follows a recent court ruling in the House vs. NCAA settlement allowing colleges to pay student-athletes directly. Current NCAA athletes are eligible to receive up to $20.5 million from individual schools, while former collegiate athletes are eligible to receive up to $2.8 billion in compensation.

Big Ten and Big 12 universities will be able to send payments directly to students via PayPal, which in turn empowers them to take advantage of the payment company’s ecosystem to pay for their tuition, buy books from the university bookstore, and make purchases for extracurricular activities, such as tickets to a sporting event.

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Adweek Bio

Mark Mwachiro

Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.