Shay Mitchell and the Evolving Power of Social Influence

The Pretty Little Liars actress is an influencer herself, but she doesn't use them for her travel brand Béis.

‘Brands Don’t Matter’ in the Cannabis Industry—For Now

Parallel CMO Lee Applbaum on the state of the industry at Adweek's Challenger Brands Summit.

Challenger Brands Summit 2020 Event Photos

Adweek kicked off its second annual Challenger Brands summit in New York City on March 4, 2020.

The Glenlivet Takes Back Its Crown With a Cocktail of Fashion, Pods and Ice Cream

The single-malt Scotch whiskey brand was falling behind a key rival when it realized it needed to be creative to gain back market share.

Here’s How Cannabis Brand Eaze Has Adjusted to a Post-CCPA World

About 1,700 people have requested their data from Eaze, and an additional 500 have requested it be deleted entirely.

Verishop Built Its Brands to Grow in Its First Year

Verishop co-founder Cate Khan discussed how the platform has used its own brands, pop-up shops and celeb-driven hubs to attract customers.

Emphasis on Athletes Brings a Younger Audience in the NFL’s 100th Season

CMO Tim Ellis on how the league is staying relevant at Adweek's Challenger Brands summit.

Pepsi’s Sustainability Officer Thinks Marketers Aren’t Doing Enough About Climate Change

Simon Lowden held a fireside chat at Adweek's CMO Moves Summit East to talk about his new role with the company.

8 Tried and True Ways to Build Your Influence

From listening first to being vulnerable—marketers at all levels share the one thing that's worked for them in building influence.

How Today’s Fashion Brands—From Legacy to Challengers—Are Changing Culture

Executives from Universal Standard, Rent the Runway and more sounded off on the topic at Adweek's CMO Moves Summit