Why Relying on Facebook and Google Comes With Trade-Offs for Brands

 

How Nestlé and Facebook Work Together as Digital Marketing BFFs

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group for teams to talk about campaigns?

Drones Will One Day Solve Traffic Jams, but They Aren’t Taking Over Advertising Just Yet

 

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video conference with WPP CEO Martin Sorrell this morning to talk about livestreaming, revenue, growth challenges and where Twitter plans to invest going forward.

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S.

Dmexco’s Founder on What’s Hot This Year, How the Festival Has Grown and Its Future

 

The Maker of AdBlock Plus’ ‘Acceptable Ads’ Explains the Most Controversial News at Dmexco

 

Dmexco Conference Provides a ‘Trail Map’ for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking.

IAB Expands Its International Reach With New Dmexco Partnership

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences.