Quiz: What Do You Really Know About Addressability (and Addresses)?
So, what do you really know about addressability and identity? Take a moment and test your knowledge with this quiz.
The Key to Unlocking the Value of a Phone’s Lockscreen
The time has come in mobile’s evolution to unlock the content experience for all, and to meet consumers where they are.
Say No to Bad Mobile Advertising
Engaging in-app ads are within reach of any marketer willing to follow the best practices of high-performing mobile creative.
The Holiday Shopping Season Looks Very Different for 2022
2022 is shaping up to be the first holiday shopping season since the pandemic where consumers will feel comfortable gathering in person.
What’s the True Value of Mobile Apps?
With consumers spending more time on mobile, apps give brands a direct connection to consumers, allowing them to better understand what customers want.
Want Addressability? Choose Mobile, Not CTV
Addressability is always top of mind for digital marketers, but which platforms actually deliver?
How Retailers Can Leverage Influencers, Video and Live Commerce to Build Trust and Community This Holiday Season
The sooner retailers start to think about how they can elevate the online experience through trust and community, the better off they’ll be long-term.
Take Advantage of the Latest Mobile Explosion
Phones are no longer secondary, everything else is. For marketers, this shift creates a new urgency to get the mobile experience right.
Top Retailers Take a Mobile-First Approach to Drive Great Shopping Experiences
It’s not too late to inject mobile into your strategy as a retailer. But the window is closing.