2022 is shaping up to be the first holiday shopping season since the pandemic where consumers will feel comfortable gathering in person. But it’s not going to be like the pre-2020 holidays, as consumer habits have evolved. Without the know-how and numbers, brands could swing and miss on their first “first impression” opportunity in years.
To help marketers swap mystery for magic, InMobi’s “2022 U.S. Holiday Shopping Playbook” highlights the top trends and takeaways to apply to campaigns ahead of the biggest shopping season in years.
Key insights include:
- Retailers can’t count on the traditional holiday sales period anymore: Starting with Amazon Prime Day in July, consumers look for deals early; holiday shopping now takes place throughout the entire second half.
- The fresh start: More than 80% of consumers bought a different brand than their usual choice between July and September 2021.
- The mobile moment: The channel due to see the most significant growth is mobile, with m-commerce sales projected to be up 19.5%—plan accordingly.
It’s time to re-introduce your brand to the world, smart strategy in hand. Download the playbook today.