The fading away of mobile ad IDs… the demise of third-party cookies… the growing impact of AI… digital addressability is at a crossroads. But a new wave of addressable solutions may hold the answer. They can compensate for the loss of signals, adapt to changing user behaviors and preferences, deliver personalized ads with advanced targeting, and do all this while putting privacy first.
So, what do you really know about addressability and identity? Take a moment and test your knowledge with this quiz. And to keep you on your toes, we’ve stayed on theme and added in some questions about famous addresses as well.
Be sure to submit your answers and register to see your results. The first 100 to do so will be entered in a drawing to win a $100 Amazon gift card.
