For media buyers and planners who need to get their brand’s advertising in front of the right audience, understanding what sets premium video content apart is crucial.
Households with streaming subscriptions still spend about twice as much time watching linear content as streaming content.
Just as every prospect and customer you encounter is unique, so are their purchase journeys.
Thanks to data-informed strategies and improved attribution tactics, TV advertising is now accessible to everyone. But as a TV newbie how can you know what strategies will really help your [...]
From OTT to CTV to AVOD to TVE, you can understand why media buyers and brand marketers get confused. It’s time everyone got on the same page.
More than three quarters of advertisers believe that bringing greater addressability to their TV campaigns would be valuable, per research from Comcast and Advertiser Perceptions.