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How to Make OTT a Critical Part of Your Media Plan

From OTT to CTV to AVOD to TVE, you can understand why media buyers and brand marketers get confused. It’s time everyone got on the same page.

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The Advertiser’s To-Do List for Successful Addressable TV Campaigns

More than three quarters of advertisers believe that bringing greater addressability to their TV campaigns would be valuable, per research from Comcast and Advertiser Perceptions.