What Makes Premium Content Premium?

What Makes Premium Content Premium?

It’s a question that begs to be answered

Not every ad buy can be premium. For media buyers and planners who need to get their brand’s advertising in front of the right audience, in the right place and at the right time, understanding what sets premium video content apart is crucial.

Our new guide, “The Buyer’s Guide to Premium Video,” created with Effectv, demystifies and defines the concept of premium in today’s multiplatform video advertising landscape. It provides media buyers with insights to get a firm grip on what premium content, premium advertising and premium placement are, and how they work together to deliver results.

Insights include:

  • Build positive associations: Per an Effectv survey, 1 in 3 viewers feel trustworthiness is a key aspect of premium content and leads to brand affinity growth.
  • Create relevant messaging: Ads that aren’t relevant to your audience have lower brand recall—make sure your message is pertinent and gets to the point.
  • Don’t forget ad-supported channels: Many viewers see content on these channels as equally premium.

Don’t take the premium journey alone. Download the guide.

Get access to more guides and white papers at the Adweek Resource Library