Between 2006 and 2017 there was relatively little change in how women were represented in advertising, and in the last nine months progress has still been slow. However, there’s some hope that brands and advertisers are working to rectify that.
J. Walter Thompson New York and The Geena Davis Institute on Gender in Media released new research around the topic at Advertising Week New York. Overall, the data shows that things aren’t improving when it comes to gender diversity in marketing.
Earlier in the year at the Cannes Lions Festival of Creativity, the duo presented data focused on gender representation in ads between 2006 and 2016.
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