Women Continue to Be Sexualized and Misrepresented in Ads, Even in 2017

New data from Geena Davis Institute on Gender in Media and JWT

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Between 2006 and 2017 there was relatively little change in how women were represented in advertising, and in the last nine months progress has still been slow. However, there’s some hope that brands and advertisers are working to rectify that.

J. Walter Thompson New York and The Geena Davis Institute on Gender in Media released new research around the topic at Advertising Week New York. Overall, the data shows that things aren’t improving when it comes to gender diversity in marketing.

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