Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The advertising industry is facing a crisis in creativity–partly because it has forgotten how to make people laugh.
Speaking at Brandweek Europe, Dom Boyd, managing director of strategy and data business at Kantar UK Insights, explained that the firm’s research shows people’s enjoyment of ads has been steadily falling since the 1990s, while advertising’s business effectiveness has also been on the decline. One of the main reasons is that the use of comedy in ads has diminished year on year for the last decade, even as humor is proven to be one of the most effective forms of communication, according to the research.
If you can’t make people feel something, you’re dead.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in