Here Are the Most Effective Ads of the Past Year, According to Kantar

The firm's annual awards, focused on results, includes work from eBay, Johnnie Walker and Martell

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The most effective advertising for the last year comes from brands such as Samsung, eBay, Mitre 10 and Johnnie Walker, according to insights and consultancy firm Kantar.

This year, the awards have been split across three categories: TV, print and outdoor and digital. In releasing its annual Creative Effectiveness Awards for 2021-2022, which used Kantar’s testing platform Link to evaluate 13,000 ads from 75 markets, the awards have also discovered some advertising trends that have emerged over the last 12 months.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in