Here Are the Most Effective Ads of the Past Year, According to Kantar

The firm's annual awards, focused on results, includes work from eBay, Johnnie Walker and Martell

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The most effective advertising for the last year comes from brands such as Samsung, eBay, Mitre 10 and Johnnie Walker, according to insights and consultancy firm Kantar.

This year, the awards have been split across three categories: TV, print and outdoor and digital. In releasing its annual Creative Effectiveness Awards for 2021-2022, which used Kantar’s testing platform Link to evaluate 13,000 ads from 75 markets, the awards have also discovered some advertising trends that have emerged over the last 12 months.

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