Wendy's Promised to 'Amplify Black Voices' On Twitter, Then Ghosted. What Went Wrong?

Even before its Atlanta location was burned, the chain had gone silent in social, but multicultural marketers say there's a path forward

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Today marks exactly two weeks since Wendy’s used its popular Twitter account to promise to “amplify Black voices” over the coming days.

Two days later, the fast food chain retweeted a single post from its own community partner, the Thurgood Marshall College Fund, about a $500,000 Wendy’s donation to the fund.

And then the Wendy’s Twitter account went silent. It continued to reply to customer service issues but stopped posting or sharing any other content.

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