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Today marks exactly two weeks since Wendy’s used its popular Twitter account to promise to “amplify Black voices” over the coming days.
Two days later, the fast food chain retweeted a single post from its own community partner, the Thurgood Marshall College Fund, about a $500,000 Wendy’s donation to the fund.
And then the Wendy’s Twitter account went silent. It continued to reply to customer service issues but stopped posting or sharing any other content.