Wendy’s Promised to ‘Amplify Black Voices’ On Twitter, Then Ghosted. What Went Wrong?
Even before its Atlanta location was burned, the chain had gone silent in social, but multicultural marketers say there's a path forward
A woman protests against the fatal police shooting of Rayshard Brooks at an Atlanta Wendy's, which was later burned.
Ben Hendren/Anadolu Agency via Getty Images
Key insights:
- Wendy's threw its support behind Black Lives Matter on June 3, then stopped tweeting.
- BLM's critics and supporters alike have criticized the brand's messaging.
- One expert says it's an example of brands 'jumping to do something.'
Today marks exactly two weeks since Wendy’s used its popular Twitter account to promise to “amplify Black voices” over the coming days.
