UEFA Enters Roblox Metaverse With One Goal—to Get More Kids Playing Soccer

Ahead of the Women's Euro 2022 tournament, the organization is targeting kids in the popular game

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As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they’re spending the most time: inside the Roblox metaverse.

With less than 100 days to go until the Women’s Euro 2022, the sporting body has invested in its own game on Roblox, the huge Lego-style hub used by kids globally to play, make games and create avatars.

“The Road to UEFA Women’s Euro” was created by metaverse studio Dubit.



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