As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they’re spending the most time: inside the Roblox metaverse.
With less than 100 days to go until the Women’s Euro 2022, the sporting body has invested in its own game on Roblox, the huge Lego-style hub used by kids globally to play, make games and create avatars.
“The Road to UEFA Women’s Euro” was created by metaverse studio Dubit. It lets players across Europe create a character and train with three virtual mascots (Kai, Robyn and Ashley). Kids will be playing against the clock to complete obstacle courses as quickly as possible by scoring goals and collecting golden tournament tickets along the way.
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