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Experiential marketing has often been underrated in terms of allyship and action for the LGBTQ+ community—and of late, it has been taking up less headspace than sexy mass media brand plays amid surges and lockdowns.
But as experiential rises again, consider what it now means to be on the ground with the LGBTQ+ community. It means you’re alongside us as people, with employees showing up as community members and allies. It means you’re (hopefully) invested in funding an experience endemic to our culture or in finding and preserving queer spaces.