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Though I don’t own a Porsche, I recently attended one of their driving experiences, felt the g-force accelerating around the track and finally understood why so many Porsche drivers become brand loyalists. That experience could easily make anyone fall in love with the brand, even if they don’t go out and buy one the next day.
Porsche knows the power of experiences and understands the emotional strength of getting behind the wheel and its potential impact on me buying one in the future.