Tech Is Transforming the Role of CMO. Here Are 20 Execs Driving the Innovation

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

These days, if you’re going to successfully market goods or services to digitally savvy consumers, you better be skilled at using the latest technologies and hippest channels to forge meaningful messages that delight and inspire. Toward that end, “It’s a tremendous competitive advantage to have a leader who can survey the confusing and rapidly changing landscape and identify the innovations that hold promise,” says Richard Giuliani, experience director at CP+B, which has partnered with Domino’s digital chief Dennis Maloney for numerous cutting-edge campaigns.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...