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Subway restaurants announced last week that it would be launching a complete refresh of its menu, along with an improved digital and in-restaurant experience for consumers.
Yesterday it closed around 11,000 U.S. stores early to prep for the makeover, and today Subway pledged to give away up to 1 million subs to celebrate the new brand chapter—alongside the launch of a new ad campaign to publicize the changes.
The star-studded cast
Subway kicked off its “Eat Fresh Refresh” campaign today with the help of NBA All-Star Stephen Curry, tennis legend Serena Williams, soccer champion Megan Rapinoe and Super Bowl champion Tom Brady.
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