Subway's Earth Day Grime Track Uses Plant-Based Sounds to Promote Veganism

The campaign, featuring a track entitled 'Vegang,' was produced by Above+Beyond

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Among brands promoting sustainability for this year’s World Earth Day, restaurant chain Subway released what it claims is “the world’s first plant-based grime track,” featuring sounds emitted by plants to promote veganism.

Created by U.K. agency Above+Beyond, the “Vegang” track made in partnership with grime artist P Money and producers Star.One, will run alongside a social media campaign targeting a Gen Z audience.

“With our ever-expanding vegan range, World Earth Day felt like the perfect opportunity to celebrate Subway now having one of the biggest and tastiest plant-based menus on the high street, to offer you even more choice,” said Angie Gosal, the company’s U.K,



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