Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Among brands promoting sustainability for this year’s World Earth Day, restaurant chain Subway released what it claims is “the world’s first plant-based grime track,” featuring sounds emitted by plants to promote veganism.
Created by U.K. agency Above+Beyond, the “Vegang” track made in partnership with grime artist P Money and producers Star.One, will run alongside a social media campaign targeting a Gen Z audience.
“With our ever-expanding vegan range, World Earth Day felt like the perfect opportunity to celebrate Subway now having one of the biggest and tastiest plant-based menus on the high street, to offer you even more choice,” said Angie Gosal, the company’s U.K,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in