The Star of Bud Light's Pac-Man Stunt Had No Clue He'd Be in a Super Bowl Ad

How a 90-second spot changed his life

Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who signed up for a Bud Light Focus group and wound up being chased by ghosts in one of the most-watched ads of 2015.