The Star of Bud Light's Pac-Man Stunt Had No Clue He'd Be in a Super Bowl Ad

How a 90-second spot changed his life

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Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who signed up for a Bud Light Focus group and wound up being chased by ghosts in one of the most-watched ads of 2015. 

Adweek sat down with Smith at Bud Light's Whatever, USA party in Catalina Island, Calif., this weekend. Here's how he unwittingly became the star of EnergyBBDO's brilliant stunt. 

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