Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time.
Understanding this, Snickers Ice Cream arrives just in time for the summer with a series of humorous BBDO New York-created spots that center on the ever-relatable compromised vacation.
The two spots feature a day at the beach weighed down with worldly obligations. In “PTO,” a sun-bathing pair lounge on oceanside chairs calmly enjoy their time away until a few airplanes flying past with aerial billboards that echo the passively-voiced work emails that the woman is struggling to ignore.
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![Global CMO Morgan Flatley [top] will take on the additional remit of interim U.S. chief creative officer, while Charlie Newberg [bottom] has been named interim svp and U.S. CMO.](https://static-www.adweek.com/wp-content/uploads/2026/11/mcdonalds-cmo-changes.png?w=652)
