Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation

The BBDO New York collaboration is part of a weather-based targeted campaign

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time.

Understanding this, Snickers Ice Cream arrives just in time for the summer with a series of humorous BBDO New York-created spots that center on the ever-relatable compromised vacation.

The two spots feature a day at the beach weighed down with worldly obligations. In “PTO,” a sun-bathing pair lounge on oceanside chairs calmly enjoy their time away until a few airplanes flying past with aerial billboards that echo the passively-voiced work emails that the woman is struggling to ignore.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in